SUMMARY:

I started Gael Communications out of both my love of marketing and communications as well as my passion for doing great things for small and medium-sized businesses in my community.

EDUCATION

BA, English - Writing, Penn State University
M.Ed. Curriculum and Instruction, George Mason University

WORK EXPERIENCE

Gael Communications, Current projects

• Executive Podcast Producer/Social media manager, Made in America with Ari Santiago
• Corporate videos such as customer testimonials and employee recruitment/core values
• Corporate communications - C-suite emails, presentations, and copywriting
• Website content

Director of Marketing, January 2021 – September 2022, CompassMSP, West Hartford CT 

• Led an internal marketing team of 3 as well as multiple external vendors
• Managed a budget of $600k to achieve lead generation, sales enablement, communication, and acquisition integration goals
• Oversaw the design and production of video/audio and written content for sales, marketing, and internal needs
• Coordinated with sales team to develop sales enablement materials
• Implemented new sales and marketing CRM (HubSpot) 
• Developed corporate communication for client retention and education
• Wrote/edited internal leadership communications
• Planned speaking events for C-suite and develop presentations as needed (in-person and online)

Director of Marketing/Podcast Producer, August 2017 – January 2021, IT Direct, West Hartford CT

• Designed, produced and marketed the podcast, Made in America with Ari Santiago 
• Podcast lead generation landed 12 new clients in 3 years with over $150k in Monthly Recurring Revenue
• Wrote and designed compelling written and video content for blog posts, social media, and sales enablement materials
• Storyboarded and scripted video projects for client onboarding, recruitment, and lead generation

Communications Manager, February 2007 - August 2013, Dynamic Living Inc, Bloomfield, CT 

• Managed, wrote, and edited public relations and marketing communications (press releases, newsletters, direct email campaigns, blog posts)
• Wrote, edited, and coded online content using best SEO practices
• Maintained a custom content management system
• Planned and implemented social media strategy

OTHER WORK EXPERIENCE

Technical Writer, June 1997 - June 2001

• Wellance BV, Amsterdam, The Netherlands, June 2000 - June 2001
• Compuware Europe BV, Amsterdam, The Netherlands, Jun 1997 - June  2000 

Developmental Editor, Apr 1995-Apr 1997

Harcourt General/Houghton Mifflin Harcourt, Boston, MA